What is Social Proof? And Should Your Recruiters Be Looking for It?
Social proof is a term that refers to the evidence from a candidate's social media presence that demonstrates the value they would add as an employee. It requires recruiters to look up candidates online to see what they can learn about them, through what they post and what others have to say about them. Learn more about what your recruiters could learn about candidates through social proof to determine if it’s the right strategy.
- Accomplishments
Work experience listed on a resume isn't necessarily an indication that a candidate is a top performer. Recruiters can review candidates' LinkedIn, personal website or other social channels to learn more about their professional accomplishments, accolades or recommendations from others. Social proof of impressive accomplishments can strengthen a candidate's position and make you feel more confident about pursuing them.
- Overall Professional Image
Looking for social proof of candidates' professional memberships and affiliations can give you a sense of the overall professional image they have cultivated, and what types of positions and employers they would be best suited for. It can help you make the most informed decisions, so when you contact them, you are able to give a compelling pitch.
- Basic Communication Skills
How a candidate expresses themselves online can serve as social proof of their basic communication skills. Using more casual language and abbreviations online is one thing, but if they don't seem to have a grasp on basic grammar or spelling (especially in a more formal online setting, such as LinkedIn) it can be a red flag to employers.
- Company Cultural Fit
Being able to perform the duties of the job is not the only factor necessary for success in a company. How a candidate aligns with a company's culture is influential in how they will work out in the long-term. You may be able to uncover a glimpse of how well a candidate will fit with the culture of the company you're recruiting for social proof, such as their topics of conversation on LinkedIn or the types of content they post. Find top talent to join your team with the RPC Company. Since 2002, we have been providing boutique staffing services to employers in the Dallas/Fort Worth area. From temporary positions to executive search, the RPC Company will work with you to provide best candidates for your specific needs. Contact RPC Company today to learn more about our staffing solutions.